ABOUT US

My name is Juan Martinez. I am a registered economist (No. 4585) with the College of Economists of Valencia and an independent consultant, founder of the Experinter® brand.

For more than 30 years, I have held various positions of responsibility in the business environment.
This means having experienced what is not usually talked about: constant pressure, decisions that cannot be delayed, nights when the business does not allow you to disconnect, and the sometimes silent feeling that everything depends on you.

Running an SME or professional activity is not just about managing numbers. It is about supporting people, clients, suppliers, and a project built on commitment, effort, and many sacrifices. When the environment changes as fast as it does today, it is natural to wonder whether you are taking the right path.

I know this because I have been there.
I have led teams, optimized processes, sold products and services directly, faced complex situations, and supported companies from traditional sectors through deep transformation stages. Always from the real responsibility of making things work, not from theoretical models.

I have understood something essential: today, Artificial Intelligence is neither a trend nor an end in itself. When applied correctly, it helps reduce unnecessary workload, gain clarity, and improve data-driven decision-making. When poorly designed, it only adds noise and frustration.

That is why I now work with business owners and executive teams who want to move forward with sound judgment, without losing control of their business or their identity. Not to impose technology, but to put it at the service of strategy, experience, and common sense.

My job is not to make you use Artificial Intelligence. It is to help you make better decisions.
First, we understand your business. Then we talk about Artificial Intelligence (if needed).
This is the approach that guides our work.